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Storytelling and globalization
Volume: 7, Issue 3-4
Appardurai?s five landscapes of globalization are used in this article to demonstrate that storytelling in the mediascape can transform the terrain of an ideoscape. Storytelling is viewed to be of special significance to network organizations because it is the means by which they encourage members to identify with and act on behalf of the network. When network organizations compete in storytelling with other organizations, they engage in narrative netwar. An illustrative case of the Direct Action Network protests of the World Trade Organization?s 1999 meetings in Seattle, Washington demonstrates how narrative netwar occurs in the global mediascape and how the global mediascape may influence the ideoscape.